Insight App OnePulse Raises Funds for US Expansion

Consumer insight app OnePulse has closed a $2.07m seed funding round, ahead of its planned US roll out in the summer.

Originally launched in the UK in 2013, OnePulse enables businesses to connect with consumers by building branded communities, and accessing the firm's own user community. Through the tool, it is possible to ask groups of targeted people up to three questions, and receive instant responses. For consumers, the solution provides a gamified platform via which to give their opinions on news, products, interests, and hobbies, for which they are rewarded by micro-payments.

The new funding round, which has been led by UK-listed agency network Next 15, and Silicon Valley-based Foundation Capital, adds to a previous round of $1.07m led by Beacon Capital and BBH ZAG. In a statement, the firm said its US launch represents the company's next step in an 'aggressive international expansion plan', towards which OnePulse intends to initiate a forthcoming Series A round of funding.

Tim Dyson, CEO of Next 15, says that OnePulse enables marketers to undertake 'the closest thing to real-time research', at a very low cost. OnePulse Global CEO Atul Choudrie (pictured) adds: 'To prepare for our launch in the US, we've undertaken a series of strategic media partnerships and key-hires, which we'll soon announce. OnePulse continues to attract partners and clients alike by developing a product that means businesses no longer have to rely on assumptions to make in-the-moment decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day.'

Web site: www.onepulse.com .