Turquoise Thinking in Local Business Development Deal

In the UK, full-service agency Turquoise Thinking has partnered with regional business development consultancy South West Growth Service, to develop a proprietary suite of tools to support local business and new product development activities.

South West Growth Service launched last year to help businesses access advice on all aspects of business strategy, and will now join Barnstable, North Devon-based Turquoise in offering market insight to local clients.

As part of the deal, Turquoise Thinking has introduced an instant access survey tool called Turquoise Touchpoint, to help businesses gain insights even without customer data. Customers can be contacted by e-mail or text message and Turquoise Thinking will script the questionnaire and provide account management support. Survey results can be tracked instantly online and used either as a self-contained study or as a starting point for further investigation.

Mark Harvey, Joint MD of Turquoise Thinking, comments: 'We love living and working in the South West and know that there are some fantastic businesses on our doorstep. We look forward to bringing our research experience to firms in the region through our partnership with South West Growth Service, helping their clients to grow'.

Web sites: www.thinkturqouise.com and www.southwestgrowthservice.co.uk .