Lightspeed Debuts LifePoints Engagement App

In the US, WPP-owned digital data collection specialist Lightspeed has launched a mobile engagement app called LifePoints, to provide clients with 'in the moment' access to consumers.

Fully integrated with Lightspeed's survey design and now available in both Apple and Google Play stores in the US, LifePoints has been developed to offer consumers an engaging, rewarding mobile community, while offering clients dynamic campaign tracking, geo-specific and behavioral monitoring, quick polls, consumption diaries and video ethnographies. The app will be rolled out in additional markets this year and next.

Daniel Fitzgerald, Chief Client and Marketing Officer, explains: 'LifePoints is designed to be fun and entertaining and offers mobile community members an ability to be rewarded as the brand signifies for simply 'living their life.' The app is foundational to our global panel strategy of the future and incorporates all of our latest thinking about how to best connect with consumers'.

Web site: www.lightspeedresearch.com .