NPD Group Launches US Apparel Trend Tracker

Retail information provider The NPD Group has launched a new platform to help clients track and understand apparel trends. Trend Tracker takes the form of a microsite comprising dashboards, insight reports, curated news and analyst expertise on the sector.

The service gives a monthly summary of key trends from NPD's Consumer Tracking Service, Retail Tracking Service (point-of-sale), and its receipt-harvesting service Checkout Tracking - along with expert opinion. Users can also access data from NPD's strategic partner Stylitics , which collects data directly from customers on the items in their closets and reports on topics including 'emerging brands, color trends, top outfit pairings and celebrity influences'. Results from another strategic partners, CivicScience, will also be available, covering weekly online consumer polling questions.


John Deputato (pictured), NPD's President of U.S. Apparel, comments: 'The fashion industry is rapidly changing, and consumer spending is impacted by a flurry of factors from consumer shopping behavior and retail closures, to celebrity influencers and today's macro trends'. Deputato says Trend Tracker brings together information and insights to provide 'the comprehensive view necessary to identify opportunities and support the industry's most critical business decisions'.

The firm is online at www.npd.com .