Toluna Healthcare Partnership Extends Patient Access

Toluna's healthcare division has partnered with healthcare-focused digital platform Treato, to gain access to the latter's users for survey research purposes.

Treato's platform allows consumers to post information about their experiences with medications, health conditions and other health-related topics; then uses patented big data technology to analyse them. As part of the partnership with Toluna, Treato's users are now able to provide their feedback to pharmaceutical companies.

The deal adds to Toluna Healthcare's existing access to a network of physicians, pharmacists, nurses and medical professionals of all specialties, as well as ailment sufferers. Steve Orlick (pictured), Toluna's VP, Healthcare, comments: 'Our clients have diverse global needs, and we're always looking for new ways to help them access the precise audience they need for their research studies, in as close to real-time as possible. The relationship with Treato will enable us to meet ever increasing client demand'.

Web sites: www.corporate.toluna.com and www.treato.com .