Firefish Strengthens Team Across The Pond

UK-based Firefish has appointed former Flamingo exec Eric Paice as a Director in its US office, based in Brooklyn, NY.

Founded in 2000 as a qual specialist, Firefish has offices in Singapore, in addition to London and New York and boasts a quant division, the numbers lab; as well as a kids & family specialist, The Pineapple Lounge; and a recently launched insight communication and activation business, Insider.

Paice has 9 years of experience within the insight industry, the last six and a half of them at Flamingo, first in London and then in the recently closed New York office. Prior to Flamingo he worked at London-based Intrepid Consultants. His experience includes food & beverage, alcohol and lifestyle brands, technology and media, with a recent focus on immersive digital and ethnographic approaches.

Firefish US MD Beth Broughton says of Paice: 'With his extensive experience within global cultural insight, his detailed knowledge of the Hispanic market from his academic studies and travel, detailed US market experience and his proven ability in answering those exciting strategic client challenges that we relish here at Firefish, I can't wait for him to get started'.

The US business is online at www.firefish.us.com .