Wunderman Launches AI Division, Backed by Microsoft

WPP division Wunderman has launched an artificial intelligence division, tasked with developing enterprise-grade AI solutions for marketers across customer care, acquisition and retention, and product development.

The new Wunderman AI Services division will be powered by the Microsoft Azure cloud computing platform using the Cortana Intelligence Suite to process data from a variety of data sources, apply advanced analytical techniques such as data mining and machine learning, and extract actionable insights. It will be led by Robbee Minicola (pictured), President, Wunderman Seattle and former Microsoft Principal Program Director in Big Data.

Mark Read, Wunderman's Global CEO, commented: 'As AI becomes a central factor for marketers, Wunderman is committed to helping our clients embrace the benefits and discover new ways for this rapidly changing technology to drive greater customer value. We welcome this opportunity to continue our long-time partnership with Microsoft and launch this new division'.

Web site: www.wunderman.com .