Borderless Access Adds Kenya and Vietnam Panels

Emerging markets data collection firm Borderless Access has launched proprietary panels in Kenya & Vietnam.

Describing the countries as 'two of the fastest growing economies in the world', Borderless says the panel will represent 95% of the online population in each country and is profiled for more than 40 parameters ranging from demographics to things like mobile and auto ownership.

The company, which has established operations in the US, the UK and India and added offices in Dubai and Munich nine months back, says South-East Asia has recently served as 'an inspiration for technology & innovation', and has 'a robust competitive edge with active economic partners'. It also has fast-rising mobile and Internet connectivity. Kenya meanwhile is described as 'geographically quite separated but digitally quite close to Vietnam', with smartphone adoption across Africa set to 'double in the next four years'. English is 'the most common language of commerce' in both regions.

Borderless is led by CEO Ruchika Gupta (pictured) and is online at www.borderlessaccess.com .