MediaMath Hires India Country Manager

US-based data-driven marketing firm MediaMath has appointed Pranjal Desai as Country Manager for India, following a recent partnership with digital media and branding business Zirca Digital Solutions.

MediaMath uses machine learning tools giving marketers real-time access to first, second and third-party cross-media activity data. Headquartered in 4 World Trade Center, it employs a team of more than 700 staff at fifteen locations, including Madrid, Singapore, Tokyo, Paris and Sydney.

Since March, partner firm Zirca Digital Solutions manages all sales outreach, contracting, campaign management and creative services for MediaMath's clients in India. Desai (pictured) joins from eCommerce marketplace Flipkart, where she was responsible for building relationships with large brands, and worked with cross functional stakeholders including the product, analytics and operations divisions. Prior to this, she worked for mobile ad network InMobi as Business Manager for Japan and Asia Pacific.

In her new role, Desai will lead and promote MediaMath's team in India. Zachary King, VP, Commercial, Asia, comments: 'Pranjal brings a combination of technical expertise, business acumen and far-reaching industry experience across digital, marketing and ad-tech. This will be invaluable to our clients in India as we expand our presence both in country and across the region'.

Web site: www.mediamath.com .