Morar HPI Launches ARGO Creative Services Division

In London, brand performance measurement specialist Morar HPI has launched a creative services division called ARGO, offering evidence-based brand development work as well as stand-alone brand and creative services.

Morar HPI is part of marcoms business Next15 and was formed last month through the merger of research businesses Morar Consulting and HPI. The new ARGO division, headed by Creative Director Paddy Sutton (pictured), will focus on brand strategy, brand creation, and communication, working with existing clients within the Morar Insight Group team, and independently with brands. Working alongside Sutton are AD Adelynne Chao, who will focus on strategy; Producer Simon Marmara, a digital content specialist; and Creative Visualiser Alabama Nash.

Julian Dailly, Morar HPI's Managing Director, comments on the launch: 'Brands embrace insight when they see new ideas come to life. Being part of the group, ARGO ensures nothing is lost in translation between insight, creativity and successful brand activity. Argo will help brands take bigger leaps forward and ultimately return much more from their spend with us'.

Web sites: www.morarhpi.com and www.theargostudio.com .