Research Now Appoints Former McKinsey Consultant

In London, digital research data firm Research Now has hired former McKinsey insights consultant Floriane Locatelli as Business Development Director for the EMEA region.

Locatelli (pictured) joins after a stint as Marketing Project Manager at product retailer Saint-Gobain Distribution du Bātiment, where she led marketing projects with customer insights and / or analytics elements. Prior to this she worked for McKinsey & Company, latterly as Insights Specialist Consultant, supporting consulting projects by designing and running qual and quant research.

Chris Dubreuil, MD, EMEA, comments: 'I am delighted that we have added such exceptional depth to our Strategy team. Floriane brings a wealth of knowledge and experience to the company, and her understanding of the impact market research has on strategic business decisions will enable us to further innovate and grow Research Now's presence in the market'.

Web site: www.researchnow.com .