Mobile Marketing Firm Verve Opens in Texas

Location-based mobile marketing company Verve has opened an office in Austin, Texas, where it has hired digital media exec Joe Tartaglia as Regional Sales Director.

New York-based Verve uses proprietary location intelligence, mobile inventory and analytics capabilities to provide mobile targeting. The firm recently acquired German proximity-based push marketing specialist matchinguu, which offers user targeting and acquisition to app developers.

Verve already has offices in seven US offices, as well as London and Munich, but says it sees Austin as a natural location for expansion. Tartaglia (pictured) joins with a background that includes leadership positions at app reward network Perk.com, video sharing network Dailymotion, and WPP firms MEC and Mindshare.

Chief Revenue Officer Kevin Arrix comments: 'Austin is a hotbed of innovation and entrepreneurial ingenuity, and we couldn't be more excited to join this community. Not only is this a chance to forge closer relationships with our regional clients, but it's also an opportunity to tap into the considerable tech talent coming out of UT and the future forward thinking that drives the local start-up scene as we continually enhance the Verve platform'.

Web site: www.verve.com .