Expansion Funds for Audience Insight Specialist Parse.ly

New York-based real-time audience analytics specialist Parse.ly has closed a $6.8m Series B funding round, which it will use to expand client capacity.

Parse.ly provides a dashboard through which editorial and audience development teams can view which online content generates the most reader interest. Last year, the firm launched the Parse.ly Data Pipeline, providing full access to both historical raw data and real-time data, and integrating with open source analytics products for campaign tracking and insights into user and device segments.

New funding has been led by existing investors Grotech Ventures and Blumberg Capital, with support from Felton Group, FundersClub, DreamIt, and several angels. CEO Sachin Kamdar (pictured) comments: 'To date, Parse.ly has focused on building a company that brings value to everyone we interact with: our clients, our employees, and our investors. With a profitable core business, a devoted team, and millions in growth capital, we're ready to scale into one of the world's top SaaS companies'.

Web site: www.parse.ly .