TicketWeb Acquires Fan Targeting Tool Strobe Labs

Self-service ticketing specialist TicketWeb has acquired marketing platform Strobe Labs, which is used by venues and promoters to uncover information about their fans and target them more effectively.

Strobe Labs was founded by Alex Oberg and Evan Altman when they were students at Brown University in Providence, Rhode Island, and later joined by fellow alumnus JP Eberenz Rosero. The firm's technology will be integrated directly into TicketWeb, enabling users to search and view customer profiles alongside ticket purchase history and social media activity data. This will allow them to build fan lists for direct marketing and e-mail campaigns, and create and post social media campaigns without leaving the Strobe dashboard.

TicketWeb says clients in the US, Canada, and UK will benefit from Strobe's ability to help drive new ticket sales through targeted marketing to parent company Ticketmaster's database of nearly 150 million e-mail subscribers. Matt Shearer, SVP at Ticketmaster, North America, comments: 'Strobe's platform completely simplifies the complex process of fan segmentation and ad creation and placement. When you combine that with Ticketmaster's massive reach, we think it instantly becomes a leading marketing tool in live music to help clubs connect with their fans and find incremental audiences'.

Web sites: www.ticketweb.com and www.strobelabs.com .