Personalization Platform Evergage Raises $10m

In the US, SaaS-based real-time personalization platform Evergage has secured a $10m Series C round of funding, which it will use for expansion across the country - including its engineering, sales, marketing and client success departments - and internationally.

Evergage's platform combines in-depth behavioral analytics with advanced machine learning, to help users interact with and understand each person who visits a site or uses an app. Using the platform, B2B and B2C marketers can deliver 1:1 personalization to more than two billion web site visitors and app users.

The new funding round has been led by Arrowroot Capital - which also led Evergage's Series B round last year - and includes participation from previous investors G20 Ventures and PJC, bringing the total raised to date to $31.5m. Part of the investment will be used to expand the firm's Somerville, Massachusetts headquarters, more than doubling its office space.

CEO Karl Wirth (pictured) comments: 'We're excited and proud to have received this $10m Series C funding from Arrowroot Capital and existing investors - representing a strong endorsement of our team, technology and direction. We look forward to driving more innovation and further expanding our business, so we can enable even more companies to cater to and delight their customers'.

Web site: www.evergage.com .