Intelligence Platforms DiscoverOrg and RainKing Merge

Vancouver-based sales and marketing intelligence platform DiscoverOrg has acquired US-based tech sales intelligence and targeting platform RainKing for an undisclosed sum.

Founded in 2007, RainKing delivers tech sales intelligence on more than one million decision-makers and over 60,000 companies globally. Its customizable platform enables clients to identify and rank likely buyers, and ensures they are targeting the most relevant decision-makers at every company. It also employs researchers who work to uncover tech investment signals including spending initiatives and contract opportunities for thousands of companies each day.

DiscoverOrg says the buy allows it to deliver increased investment in product innovation including data collection, analysis and usage. Henry Schuck (pictured), DiscoverOrg founder and CEO, comments: 'The combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence. We are building a company that is to sales and marketing intelligence what Salesforce is to CRM'.

Web sites: www.discoverorg.com and www.rainkingonline.com .