New Funds for AI Marketing Tech Developer Amplero

In the US, artificial intelligence (AI) marketing technology developer Amplero has closed a $17.5m Series B round of funding, which it will use to scale its business and technology infrastructure.

Seattle-based Amplero develops tools to enable business-to-consumer marketers to optimize customer lifetime value. The firm's AI-driven platform uses automated machine learning to dynamically test thousands of permutations, and then optimize every customer interaction; while its 'Learned Insights' capability provides attribution for both short-term engagement metrics and longer-term business KPIs, without the need for data science or business intelligence teams.

New funding has been co-led by Greycroft and Ignition Partners, with participation from existing investors Wildcat Venture Partners, Seven Peaks Ventures, and Trilogy Equity Partners, and brings the total raised to date to more than $25m. Amplero CEO Olly Downs (pictured) comments: 'Partnering with top-tier investors like Greycroft and Ignition, this funding round places us in a strong position to continue our rapid growth as the leader within the artificial intelligence marketing category'.

Web site: www.amplero.com .