Barometric Receives MRC Accreditation

Cross-environment media tracking and attribution solution Barometric has been accredited by the USA's Media Rating Council (MRC) for its measurement of served display video ad impressions and clicks across desktop, mobile web, and mobile in-app environments.

Originally developed as an internal tool for AdTheorent's data-driven digital ad network, Barometric currently processes three to four billion ad calls per day. Now offered as an independent hosted service to measure cross-channel engagement in real-time, it claims to be the only solution capable of collecting mobile IDs across all environments - including web, app, rich media, video and brand studies - and matching these multiple IDs to a single user.

MRC's accreditation, which was based largely on the results of an independent third-party audit, included an assessment of Barometric's compliance with the provisions of the Council's Invalid Traffic Detection and Filtration Guidelines. George Ivie (pictured), Executive Director and CEO, comments: 'We congratulate Barometric for meeting the rigorous industry standards necessary to earn MRC accreditation for its measurement of served ad impressions and clicks. MRC's validation of these metrics evidences Barometric's commitment to meet the demanding, ever-changing needs of brand marketers who are trying to manage their advertising strategy and spend with more precision and efficiency'.

Web sites: www.barometric.com and www.mediaratingcouncil.org .