Ipsos Expands Behavioral Science Practice in NYC

In New York, Ipsos has announced that academic Jesse Itzkowitz is joining its Behavioral Science Center.

Itzkowitz, who was twice awarded Professor of the Year from Yeshiva University, and has dual PhD degrees in marketing and cognitive psychology from the University of Florida, specialises in examining the effects of consumers' context and cognitive processing on their choices. He has also explored how different psychological processes affect branding and positioning decisions.

Itzkowitz will join Ipsos' global Behavioral Science Center which is led by Namika Sagara and Colin Strong, in North America and the UK respectively. Sagara said of the new arrival: 'Jesse's appointment to our team is a strong signal of Ipsos' commitment to being at the leading edge of behavioral science, which is the next logical step within marketing research. By investigating why consumers behave as they do, we deliver valuable knowledge to our clients in the short term while the creation of new solutions and optimization of our current research services has long-term benefits for all'.

Web site: www.ipsos.com .