App Data Firm mParticle Raises $35m

In the US, app data platform mParticle has raised $35m in a Series C round of funding, which it will use to launch and roll out its IDSync enterprise-level identity resolution offering.

Founded in 2013, New York-based mParticle provides a platform which helps mobile app developers collect, organize and synchronize data from mobile web and apps; and design and run personalization campaigns. Each month, the company manages over one billion mobile users on its platform, capturing more than $5 billion in eCommerce transactions, and processing over 250 billion API calls. The new IDSync solution has been launched to enable brands to create their own identity strategies tailored to their business, privacy and legal needs.

The new funding has been led by Harmony Partners, with participation from existing investors, Bain Capital Ventures and Social Capital, adding to last year's $15m Series A and $17.5m Series B rounds. Michael Katz (pictured), co-founder and CEO of mParticle, comments: 'The customer experience needs to be coordinated across many connected devices including mobile, connected TV, voice, web and more. Helping brands unify data across these touchpoints creates the foundation for customer success. With the new investment, and the rollout of IDSync, we're excited to deliver on the promise to bring true digital CRM to leading consumer-facing brands'.

Web site: www.mparticle.com .