Consumer Intent Platform System1 Raises $270m

Venice, California-based consumer intent analysis platform System1 has completed a $270m financing round, which it will use for product development and to extend support for its partners.

System1, which was co-founded by former Research Now director Michael Blend and former Amazon analyst Chuck Ursini, offers a marketplace for keyword pay-per-click advertising. This platform analyses billions of consumer attributes and uses 'pre-targeting' algorithms to unlock consumer intent across channels including social media, native, e-mail, search, market research and lead generation. The platform's statistical and machine-learning models have been developed to identify how consumers will respond to a variety of inputs.

New funding has been led by Court Square Capital Partners, and Blend comments: 'System1 is comprised of an inspiring group of talented and dedicated individuals, and we are excited for the entire team. We also want to thank The Raine Group, our early investors who were instrumental in helping us reach this point'.

Web site: www.system1.com .