Kantar to Launch VOD Tool in LatAm

Kantar IBOPE Media is to launch its measurement tool for time-shift viewing and video-on-demand (VOD) platforms in Argentina - a first for Latin America.

According to www.rapidtvnews.com , the firm announced the roll-out as it celebrated 25 years analysing the Argentinean TV market.

The Kantar prefix was added to the company's name two years ago, following the WPP division's purchase of a majority interest the previous year.

According to Ariel Hajmi, the company's Commercial Director, Southern Cone, Latin America, 'The industry is going through a period of transformation that always drives opportunities. We are working together with the industry to create new solutions to measure video content consumption across new platforms, which is why well soon be launching the measurement tool for time-shift viewing and video streaming in Argentina'.

At the beginning of this year, Kantar announced it would roll out its Twitter TV Ratings service in Argentina and Colombia, with Peru to follow 'before the summer'.

Web site: www.kantaribopemedia.com .