V12 Data Debuts Auto Purchase Targeting System

US company V12 Data has launched 'automotive purchase-intender audiences', a service allowing brands to target consumers who are actively shopping for vehicles.

Acquired by Datamentors last year, V12 uses proprietary technology to give business clients access to billions of consumer, business and automotive records. The new service is powered by the company's proprietary mobile location solution V12 Signals, which identifies in-market consumers who have visited a dealer within the previous 24-48 hours. Key audiences which can be identified by the new service include households in the market to buy a vehicle in the next six months; households currently in the market to buy after-market auto parts such as tires; and households that are likely to bring their vehicle to a dealership for routine maintenance.

Michelle Taves (pictured), EVP of Data Strategy and Product Management, explains: 'We have scaled our V12 Signals audiences across the full US population by applying machine learning techniques across our 200+ million consumer database. This allows us to infer that a consumer is shopping for a car when we cannot identify their GPS Signals'.

Web site: www.v12data.com .