Environics and SiteZeus in Location Intelligence Deal

In Canada, marketing services and data firm Environics Analytics has partnered with location intelligence technology provider SiteZeus, to provide market planning capabilities for restaurants, retailers, convenience stores, and firms in the commercial real estate sector.

SiteZeus uses artificial intelligence and machine learning in its cloud-based mapping solution, to offer services such as site selection, sales forecasting, competitive analysis, network optimization and predictive modeling. Environics' data and analytics services range from customer profiling and segmentation to network optimization, market potential analysis, and analytics-based consulting.

Environics will now provide its new partner with demographic data, allowing brands, brokers and developers to evaluate their markets and trade areas. The firms claim this will allow users to visualize their ideal customers across the US, while understanding which blend of demographics drives higher revenues. This addition to SiteZeus' Olympus Data Exchange will also offer add-on packages, including data developed by Environics Analytics and its partners Claritas and Infogroup, that cover consumer spending, businesses, retail potential and PRIZM Premier segmentation.

Jan Kestle, President and CEO of Environics Analytics, says users will benefit from the new data to make better location-based decisions. Keenan Baldwin, co-founder and co-CEO of SiteZeus, adds: 'Data is the foundation of any location intelligence tool. This partnership allows SiteZeus to continue to focus on delivering a best-in-class location intelligence platform in conjunction with world-class data partners'.

Web sites: www.environicsanalytics.com and www.sitezeus.com .