New respondi Tool Links Declarative and Behavioral Data

German sample and panel provider respondi has launched an interactive analysis tool called 'beatery', which connects declarative and behavioral data with the aim of delivering 'more exact, speedier, and simple insight into people and markets'.

Founded in 2005, respondi provides participants for qual and quant online and mobile surveys through its own online access panels in ten European countries. Its new tool, beatery, offers a customised dashboard, to help users accompany people in their everyday lives. The tool tracks the use of digital devices of representatively selected people, combines this information interactively and visually with survey data, and then supports the analysis.

Otto Hellwig (pictured), CEO of respondi, comments: 'Fast moving markets need quick decisions. For this, people and markets need to be better understood, more reliably and above all in real-time. With beatery, respondi provides an intuitive and interactive ticket to the data-driven analysis of people and markets. After a long and intensive development time, we are pleased to launch beatery on the market and open a completely new perspective on market research.'

Web site: www.respondi.com .