YouthSight Partners with Video Analyst LivingLens

In the UK, specialist MR agency YouthSight has partnered with video data mining and analysis specialist LivingLens, to capture and analyse video from projects such as its OpinionPanel Community youth research panel.

YouthSight will add video capture by app and webcam to its service, helping Millennials to provide opinion and feedback. It will also gain access to LivingLens' capture and analysis tools, which it will use to mine and draw insight from video content. The firms say these tools allow video to be treated like any other dataset, and provide the opportunity to gather qualitative video feedback on a quant scale.

YouthSight MD and founder Ben Marks (pictured) explains: 'Video is the ideal medium to capture feedback from Millennials. Not only are they comfortable with the technology, but they enjoy being able to feedback in this way. The LivingLens platform has all the capability and features to ensure video works hard for us and not the other way around. Now we can get to the insight quickly and easily, driving real value for our clients'.

Web site: www.youthsight.com and www.livinglens.tv .