Engage Hires New Leader for Qual Team

London-based Engage Research has hired Tracey White as its new Head of Qualitative.

Formed in 2005 by a team of directors from Research International, the customer insight agency works across FMCG, media and online retail sectors and grew rapidly from the off.

White (pictured) spent five years at Taylor Nelson Sofres in the 1990s, latterly as Head of Consumer Qualitative, then joined with two colleagues to form consultancy Beadle Maitland White. She spent ten years running her own company, Fizz Research Ltd, then joined innovation specialist Yourfuture as Head of Insight in 2011.

Director Lyndsay Peck comments: 'The addition of Tracey really boosts our team, and more specifically, our innovation offer. As an expert in inventive and original techniques to understand real drivers of behaviour and emotional responses she is a perfect fit with our focus on bringing behavioural science principles to the forefront of all our work'.

Web site: www.engage-research.com .