Looker Adds Data Integration Features

Data platform Looker has introduced new features to make it easier to integrate data into existing applications.

Headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, the firm provides a business intelligence platform - 'Powered by Looker' - with a proprietary data description language called LookML, allowing analysts or anyone in an organization to create and curate custom data. The new capabilities will help users build a complete view of customers' online brand interactions, and to take action with user-level data from web sites, apps, e-mail, SMS and other channels.

CEO Frank Bien (pictured) comments: 'Many companies begin with the Looker platform for internal analytics and then realize how valuable their data would be to their customers. Because Powered by Looker leverages the same platform, they can quickly extend insights to internal business partners and external customers using their data to make their product stickier and create new revenue streams'.

Web site: www.looker.com .