comScore Adds L2 Political Data to TV Ratings Measure

In the US, comScore has partnered with non-partisan political data provider L2, whose voter and commercial targeting information will be integrated with comScore's TV ratings measurement.

L2 offers enhanced voter, consumer and modeled issue data and technology which are used by nearly 200 members of Congress, as well as polling and political advisory companies. It can also tap into modeled issue data from HaystaqDNA, whose segments give users a detailed view of all voters regardless of party affiliation; and it provides affiliation in all 50 states by modeling party ID for voters in states without party-based registration.

According to comScore, the combination will help clients more efficiently reach voters based on their demographics, voting characteristics, purchase behavior and interests. Chris Wilson (pictured), comScore's Chief Revenue Officer, comments: 'L2 has been a trusted source for voter data for over 40 years. Having the ability to tap into their detailed national demographic segments will enhance targeting for our political clients'.

Web sites: www.comscore.com and www.l2political.com .