GfK Netherlands TAM Contract Extended

SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has renewed GfK's television audience measurement (TAM) contract until 31st December 2018.

GfK is already contributing to joint innovation projects with SKO (Stichting KijkOnderzoek), with the aim of anticipating changing viewing behaviour, with TV and video viewing being measured across several devices. The emphasis lies on measuring live television viewing on tablets and smartphones.

GfK and SKO will work together on several innovation projects, including data on viewing video across all devices, as well as watching other services through TV. Bas de Vos (pictured), GfK's Global Director Strategy Media Measurement, comments: 'We are proud of the trust that SKO places in us as a partner, and we are looking forward to deploying our technologies and expertise to help shape the viewing study of the future'.

Web sites: www.kijkonderzoek.nl and www.gfk.com .