Join the Dots Debuts 'Caption' Photo Augmentation Tool

Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat.

Join the Dots, which was acquired by its senior management team earlier in the year, provides research for advertising, customer experience, product and service optimisation, combined with insights from psychology and behavioural economics - and sets up and manages online communities. It also has offices in New York and Singapore.

The new Caption tool is part of the company's social media-inspired toolkit, which also features a range of qual and quant emoji-based tools. Innovation Director Andy Buckley (pictured) comments: 'In the last six months, we've integrated social media listening, implicit testing, passive data tracking, facial coding and state-of-the-art text analytics into our online community platform. Photo augmentation is the latest capability to emerge from our innovation pipeline, something which helps fuel our continued growth and success'.

The firm, originally known as Virtual Surveys, is online at www.jointhedotsmr.com .