Médiamétrie Launches French Social Media TV Ratings

French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country.

In 2015 the firm released a Twitter TV Ratings tool to analyse programmes' effect on postings, in partnership with the microblogging pioneer; now it has launched 'Social TV Ratings' on both Facebook and Twitter. The service will measure impressions, unique authors, sentiment and affinity, for quant and qual analysis of programmes. Each tweet relating to a programme will be indexed and given a positive or negative score, to better understand TV viewers' sentiment.

Julien Rosanvallon (pictured), Head of Médiamétrie's Digital and TV Department, comments: 'Almost 60% of those aged 15 years and over have joined a social (media) network, and 4.2 million of them have commented on a TV programme on social networks in the last month, a figure that is constantly rising. Social TV ratings allows channels to analyse the engagement and reactions of their audience. To understand the reactions of your audience is to understand what they expect'.

Web site: www.mediametrie.fr .