Former TrueSample CEO Mark Menig Joins PureSpectrum

US-based online sample marketplace PureSpectrum has appointed former TrueSample CEO Mark Menig as Chief Operating Officer.

Launched last year by former Cint US MD Michael McCrary, PureSpectrum offers a global marketplace for buyers and sellers of online sample, and is backed by strategic investments from Research Now and Critical Mix. Menig (pictured) joins with fifteen years' industry leadership experience - for the past four he served as CEO of TrueSample, which was recently merged with anti-fraud solutions specialist Imperium, having earlier been acquired and then sold by SurveyMonkey. Before this, Menig held senior roles at MarketTools and GMI.

Commenting on the appointment, McCrary said: 'I'm confident that Mark's leadership will help us to continuously improve in the innovation, speed, quality, and application of our products and bring new levels of value and passion to our customers, suppliers, and employees alike. We are thrilled to welcome Mark to the team'.

Web site: www.purespectrum.com .