comScore to Cut Ten Percent of Workforce

Audience measurement firm comScore says it plans to cut 175 jobs, and that COO Cameron Meierhoefer has stepped down.

The cuts represent around 10 percent of the firm's workforce and will cost around $10-12 million in severance and other expenses, according to a regulatory filing. Most of those affected will leave by the end of this month, and the remainder in Q1 of 2018.

Meierhoefer (pictured) had served as COO since March 2012, and will remain a special advisor until March. Less than six months ago, comScore announced CTO Michael Brown was leaving, with the technology and product teams restructured into a group reporting to Meierhoefer.

comScore now says it is looking to 'flatten its organisation, speed-up innovation and better align its business to its customers' needs'.

The downsizing will see more drastic reductions in certain territories, as yet mostly unspecified. Australian media had initially reported that comScore was 'pulling out' of the country, but the company has since clarified, with a spokesperson telling www.mumbrella.com.au : 'We are continuing to provide services in Australia and New Zealand, [and] our Sydney office remains open'. Three staff will remain in Sydney (down from a current seven, DRNO believes) with additional sales and service support from APAC HQ in Singapore, led by SVP Asia Pacific Joe Nguyen. Senior staff in the country prior to the announcement included VP of Australia and New Zealand Lachlan Brahe, and ANZ Head of Sales Adam Natiq, who joined in July.

Web site: www.comscore.com .