'People-based Data Exchange' Launched

Cross-channel marcoms specialist Yes Lifecycle Marketing has launched a 'people-based data exchange' called Yesmail360i Enhanced Customer Profile, to deliver improved customer targeting via e-mail, Facebook Ads and display campaigns.

The US-based firm combines analytics and other technology with creative and strategic inputs to optimize real-time, 'relevant' communications. The new data exchange brings together online communication engagement, demographics, socio-economic, interest and geographic data. This is then appended with a sub-set of parent company Infogroup's 280 million record consumer file, to provide insight into individual e-mail address activity relating to brands. A set of attributes and selection criteria will then be available for targeting within the Yesmail360i platform.

Michael Fisher (pictured), President of Yes Lifecycle Marketing, comments: 'The Yesmail360i Enhanced Customer Profile is a highly robust offering focused on digital and consumer data to specifically improve customer interaction. This proprietary data exchange now gives participating clients access to powerful behavioral attributes, to enable them to market to consumers with similar characteristics and uncover otherwise missed revenue opportunities'.

Web sites: www.yeslifecyclemarketing.com and www.infogroup.com .