Windsor Circle Debuts Predictive Repurchasing Tool

In the US, predictive marketing and personalization platform Windsor Circle has launched a tool called Predictive Category Repurchasing, to help retailers automatically target customers who are predicted to repurchase a product in the near future.

According to the firm, the new solution will help retailers who sell products purchased on an infrequent, but ongoing basis. Using a new scoring method called Repurchasing Rank, retailers and brands are given a unified way of understanding the 'repurchasability' of the category, enabling marketers to maximize repurchase behavior and avoid customer attrition.

Product Manager Harry Kaplowitz (pictured) comments: 'Many of our clients have seen amazing results using our predictive replenishment module, and we want to replicate those results for retailers and brands without traditionally consumable goods. Not all retailers have consumable goods, but many have products and categories that, from time to time, need replacing, like running sneakers, apparel, or beauty appliances. Adding Category Repurchasing to a retailer's arsenal ensures they have one more way of keeping customers from falling through the cracks'.

Web site: www.windsorcircle.com .