BirdEye Launches Review and Ratings 'Goals'

US-based customer feedback specialist BirdEye has launched a tool called Goals, to help small business set and track targets for their reviews and ratings on third party sites.

BirdEye, which raised $25m in investment funding a year ago, offers a platform which captures online customer sentiment from review sites, social media, and Net Promoter Scores, and converts it into actionable data. Using the new solution, small businesses can pick the rating they consider representative of 'optimal customer happiness', then use the Goals feature to drive a focused customer feedback strategy. For example, a business with a 3.5 rating can set a target rating of 4.5. BirdEye's Goals Calculator then enables businesses to understand exactly how many authentic customer reviews they need to reach their desired rating.

Sumit Jain (pictured), CTO (India), comments: 'Ratings are a direct reflection of customer happiness and one of the best ways to measure customer satisfaction. The Goals feature motivates businesses to consistently collect more feedback, and with more feedback comes a deeper understanding of what drives customer happiness'.

Web site: www.birdeye.com .