Malaysian Firm Launches Social Media Analysis Tool

Digital marketing agency Webqlo has launched what it describes as 'South East Asia's first social media analytical platform', Adqlo.

The tool promises to make competitor comparisons on social media much easier, setting social media profiles side-by-side; and offers a 'Fan Insight' feature which allows users to track and monitor their most engaging fans and posting history - as well as disgruntled fans. A further feature, 'Content Insight', enables users to identify which content gets the most engagement, with details of reaction types and 'average interaction rate'. More options are expected in the next month, including ad detection, hashtag and keywords analysis.

Webqlo Founder & CEO Ginz Ooi comments: 'We believe Data Marketing will be the next big thing for a marketing strategy, it'll help you make better business decisions using big data analysis. We want to introduce this innovation to Southeast Asia because we believe it will help users grow their digital marketing & sales'.

The company is based in Selangor, near Kuala Lumpur, and is online at www.adqlo.com .