Kantar's Sarah Morris Joins Future Thinking as Qual MD

UK insight agency Future Thinking has appointed former Kantar TNS Qual MD Sarah Morris as Managing Director - Qualitative, based in its London office.

The firm, which also has operations in Oxford, High Wycombe, Paris and Dubai, employs a team of researchers, marketers, statisticians, strategists, innovators, creatives and industry experts who focus on helping clients with three key areas: launch, communications and experience. It also works with its data science and analytics subsidiary Gemseek to integrate qual, quant and analytics using new technologies.

Morris (pictured) joins with almost 25 years' experience in brand, communications and customer research roles. Most recently, she worked for Kantar TNS as MD of Qualitative. Before this, she was a Board Director at Opinion Leader, having joined the company in 2012 from Nunwood, where she initially served as London MD and later became MD of Europe, also overseeing the firm's New York operation and its Insight and Analytics teams. Prior to this she spent sixteen years at Millward Brown, latterly as Group Account Director in charge of the London office. She started her research career at SmithKline Beecham.

In her new role, Morris will take overall responsibility for the group's qual offer, with an initial focus on reviewing the existing structure. UK MD Adele Gritten comments: 'I am delighted to welcome Sarah to Future Thinking. She brings a wealth of experience, strong commercial acumen and is highly regarded within our industry. Sarah also has a clear strategic vision for how our qualitative offer can be optimised within the business to help drive growth'.

Web site: www.futurethinking.com .