Scripps Launches Voter Analysis Tool MarketPredict

American media company Scripps has launched a political campaign analysis tool called MarketPredict, to help agencies develop and deliver media campaigns to convert voters.

Scripps portfolio of television, radio and national media brands includes 33 television stations, a collection of national journalism and content businesses, and various national broadcast networks. Built by a team led by veteran political data scientists and sales strategists, the new tool analyzes data sets from multiple sources to forecast campaigns' voter conversion by modeling the factors that can influence a voter; and updates data in real-time to deliver insights into how they might react to major news events. In addition, the tool provides omnichannel recommendations across paid, earned, and owned media; and its internal team can help clients translate the data from live models into actionable plans.

Eisha Armstrong (pictured), MD for the new service, comments: 'MarketPredict monitors the latest voter opinions and word of mouth to help campaigns and agencies understand what voters really care about. After running successful internal pilots of the service in the 2016 elections and again in the Virginia gubernatorial race in 2017, we have seen demand for the product on a broader scale from campaigns looking to use data more strategically to win voters'.

Web site: www.scripps.com .