Profiling Firm Eyeota Raises $12.5m

Local audience data specialist Eyeota has raised $12.5m in a Series B round of funding, part of which will be used to support product development and expand its team.

Eyeota offers access to '3.5 billion unique profiles' of consumers in Europe, APAC and the Americas, based on third party audience data. The firm has partnerships with YouGov, GfK, Kantar Media, Oracle and Ipsos, among others. In 2016, it expanded to the US with the opening of an office in New York's Union Square, adding to existing locations in Berlin, London, Melbourne, Singapore, Sydney and Tokyo.

New funding has been led by Jolt Capital SASA, with support from existing and new investors including Project A Ventures and Qualgro, adding to its $8m Series A round two years ago. Eyeota CEO Kevin Tan (pictured) comments: 'This new round of funding allows us to enrich our audience and supply solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships'.

Web site: www.eyeota.com .