Impact Radius Expands US and APAC Teams

Marketing intelligence and analytics provider Impact Radius has appointed Adam Furness as Managing Director, APAC, based in its Sydney office; while Scott Brazina joins in New York as the firm's first Chief Marketing Officer.

The company's suite of products promises a single view into the consumer journey, across all devices and channels. Last year, it acquired Forensiq, which claims to spot and remove ad fraud through the entire marketing funnel, leaving only viewable impressions served to real humans. Furness joins with a sixteen-year background in the media, advertising and tech sectors. Most recently, he worked at social media ad targeting specialist RhythmOne (formerly RadiumOne) as Managing Director - APAC, having previously been the firm's MD - Australia & New Zealand. Before this, he held senior leadership roles in sales, strategy, cross-platform and business development at entertainment-based media company Southern Cross Austereo, at Macquarie Radio Network and at MI9 (formerly ninemsn).

Brazina most recently served as VP of MarTech & Media for Internet performance management firm Dyn (acquired by Oracle in 2016). While at Dyn, he co-invented patented technology for real-time optimization of Internet performance. Earlier, he was the CMO of marketing technology company DataXu, and he held major marketing and business development roles at SB/G Global Marketing, ProfitBricks and PTC. In his new position, Brazina will oversee Impact Radius' global marketing strategy, brand-building, demand generation, communications and PR.

Both report to CEO David Yovanno, who comments: 'Scott is a talented, multifaceted executive whose deep experience marketing enterprise software, vision and leadership come at a critical inflection point as Impact Radius scales and sharpens its global go-to-market strategy. Adam is a recognized marketing leader and veteran in the APAC region in his own right, and his appointment demonstrates our growth, vision and commitment to meeting the needs of today's modern global brands. We're thrilled to welcome both Scott and Adam'.

Web site: www.impactradius.com .