MarketCast Adds Client Strategy and Marketing Leaders

In the US, entertainment research firm MarketCast has appointed WPP veteran Lee Doyle as EVP Global Client Strategy, while Jenny Matkovich joins as Marketing Director.

The firm provides marketing research services and data analytics for the global entertainment industry, through its offices in Los Angeles, New York, Boston, Indianapolis, and London. Last year, it acquired social media insights and analytics firm Fizziology, having previously taken over research agency Insight Strategy Group in 2015.

Doyle joins after eighteen years at WPP-owned GroupM, where his roles included President of Client Development at Mindshare, and CEO, North America at MEC (now Wavemaker). He is now tasked with helping MarketCast's business units expand their relationships in new sectors. CEO Henry Shapiro comments: 'In addition to a career's worth of varied roles across a number of industries, Lee brings a unique focus on developing and nurturing long-term client relationships and client success. He is a pivotal addition to our executive team as we expand our service offerings both within entertainment and related lifestyle industries'.

Matkovich has served as Marketing Director for both tech and consulting organizations, most recently at T2 Tech Group and Cerner Corporation. At MarketCast, she will develop and implement brand strategy for the group's portfolio of services, and oversee the execution of the firm's global marketing strategy.

Web site: www.mcast.com .