Kantar Solution Combines Search and Display Ad Data

Kantar Media has launched a solution called Digital Advertising Intelligence, which claims to bring together paid and organic search and display ad data for the first time in the UK.

According to the company, the launch will help brands and media agencies more efficiently target their search and digital display ad spend to achieve a better ROI across campaigns. The solution measures 2.5 billion search results pages per month across fourteen search engines in more than 50 countries, while also incorporating 150TB of digital ad intelligence data from twenty countries.

Kantar Media UK & Ireland CEO Richard Poustie (pictured) comments: 'One of the key findings from our 2017 DIMENSION report into the challenges facing the communications industry, was the need for more consumer-centric, holistic planning that relies less on leveraging multiple channels. Our new Digital Advertising Intelligence offer is designed to meet these specific needs whilst complementing our existing media intelligence expertise, giving our clients a complete end-to-end suite of media measurement solutions'.

Web site: www.kantarmedia.com .