Expansion Funds for UX Platform ContentSquare

User experience analysis platform ContentSquare has raised $42m in a Series B round of funding, which it will use to expand in the US and globally.

ContentSquare helps businesses understand how and why users are interacting with their app, mobile and web sites, combining behavioral data from billions of touch and mouse movements every day with artificial intelligence to help clients to measure the impact of their actions, and optimize the customer journey. Recent developments include the creation of an AI engine to analyze behavioral data and offer 'automatic insights'; and the Auto-Zone feature, which replaces content tagging and tag configuration with automatic element identification and revenue attribution for each area and element of a web site.

New funding was led by US venture capital firm Canaan, with participation from existing investors Highland Europe, Eurazeo and H14. This adds to the company's previous $20m Series A round in 2016, since when it has expanded globally with offices in Paris, Munich, London and New York - it now has a headcount of more than 200 employees.

Jonathan Cherki (pictured), ContentSquare's founder and CEO who is based in NYC, says the round is 'a testament to the value we bring to our customers', and adds: 'we're very excited about our growth ahead'.

Web site: www.contentsquare.com .