Eyeota Hires First Chief Operating Officer

In London, local audience data specialist Eyeota has appointed former Triad and CBS Interactive exec Jill Orr as its first Chief Operating Officer.

Eyeota offers access to '3.5 billion unique profiles' of consumers in Europe, APAC and the Americas, based on third party audience data; and has partnerships with YouGov, GfK, Kantar Media, Oracle and Ipsos, among others. Earlier this month, the firm raised $12.5m in a Series B round of funding, part of which will be used to support product development and expand its team.

Orr (pictured) joins with more than two decades of global media experience. Most recently, she worked at digital retail specialist Triad Retail Media, where she led operations in APAC and Europe as EVP International before the firm's sale to WPP's audience profiling and targeting division Xaxis. Before this, she held senior roles - including VP & UK MD - at entertainment online content network CBS Interactive; and she worked for tech product reviews, news, price comparisons site CNET as Head of Consumer Publishing.

In her new role, Orr is responsible for scaling Eyeota's commercial and business operations, while developing customer products, marketing and insights to support the expansion of the firm across all markets. CEO Kevin Tan comments: 'Jill is a seasoned executive, with experience driving growth across global organizations, building effective teams, developing successful market strategies and driving efficiencies. Her proven leadership skills will enable us to further scale our operations and make an impact across our organization and the industry'.

The company, which has offices in New York, Berlin, London, Melbourne, Singapore, Sydney and Tokyo, is online at: www.eyeota.com .