New Funding for Marketing Analytics Firm Origami Logic

In the US, self-service marketing analytics company Origami Logic has raised $15.2m in a new financing round, for use in ramping up its marketing and sales efforts and expanding its advanced machine learning and analytics capabilities.

Based in Mountain View, California, Origami creates performance analytics solutions combining data visualization, big data analytics and other data science technologies. These are used by marketers to assess and optimise spend and effort over social media, mobile, web, search, display and e-mail campaigns.

New funding has been co-led by Viola Ventures and Saban Ventures, with participation from existing investors. Daniel Cohen (pictured), General Partner at Viola Ventures, comments: 'As brands invest more in marketing technology, there is an increased need for transparency, visibility and trusted data. We see a huge market opportunity for solutions offered by Origami Logic and we strongly believe the company can lead this multi-billion-dollar category in the next few years. We couldn't be more excited about partnering with the Origami team and we look forward to supporting them as they scale their business globally'.

Web site: www.origamilogic.com .