Omnicom Health Buys Patient Storytelling Agency Snow

In the US, healthcare marcoms network Omnicom Health Group has acquired full-service patient storytelling and engagement agency Snow Companies. Terms of the deal have not been disclosed.

Founded in 2001 by Brenda Snow (pictured), Williamsburg, Virginia-based Snow Companies supports direct-to-patient (DTP) communications and patient insight and research initiatives with in-house copy, print, web, call center, video and education services. It also runs the 'Patient Ambassador' initiative, which gives people living with or caring for someone with a health condition a platform through which to tell their personal story.

CEO Snow and co-owner and COO Corbin Wood will continue to lead the agency. Ed Wise, Chief Executive of Omnicom Health Group, comments: 'More and more of our clients realize the importance of a patient-first philosophy. But patient centricity isn't a belief, it's a practice. Snow Companies has created the best practice in patient leadership and storytelling and we are thrilled to bring their expertise and talent to our clients'.

Web sites: www.omnicomhealthgroup.com and www.snow-companies.com .