Motista Hires Dave Cameron as Analytics Lead

In the US, predictive intelligence specialist Motista has hired data science veteran Dave Cameron as Vice President of Analytics.

Motista was founded in 2007 and is based in San Francisco. The firm has compiled an 'Emotional Connection Database' from several million customers, detailing their emotional connection to nearly 1,000 brands across dozens of B2C and B2B industries. Combining the social sciences of anthropology and psychology with this mass of data, the firm then applies statistical models to determine the precise emotions most likely to be driving customer behavior.

Cameron (pictured) joins with more than twenty years' data science experience, and after a brief spell at people-based marketing agency Target Data, where he led the Analytics and Business Insights functions. Prior to this, he spent twelve years at Nielsen, latterly as VP, Data Science, leading a team of analysts and providing analytics thought leadership. Earlier, he was Nielsen's VP, Global Consumer Segmentation in charge of a 24-person global analytics team; and he was VP, for its Statistical Center of Innovation, focused on communicating the business value of new statistical and computational methodologies. Before Nielsen, Cameron spent nearly five years at data-driven CRM and performance marketing agency Merkle, working on the statistical modeling of attributes for consumer acquisition, retention and profit.

In his new role, Cameron will lead the analytics production of Motista's platform, including research, development and automation. He reports to company President Michael Mathias, who comments: 'We're excited to tap into Dave's unparalleled expertise in marketing research, loyalty marketing and data driven analytics, as well as his shared passion for emotional connection, all of which are essential to developing a whole new depth of predictive intelligence on consumers. Motista has ambitious growth plans in 2018 and beyond, and Dave's ability to lead a high-performing team responsible for the development and delivery of data driven solutions that improve marketing performance will be essential as we move forward'.

Web site: www.motista.com .