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Nielsen Announces Web-based Ad Spend Summarizer
Audience measurement leader Nielsen Media Research has enhanced its Monitor-Plus advertising intelligence service with the introduction of Quick*Views, a web-based product providing instant access to summary-level US ad spend information.
Quick*Views gives competitive spend info for the 16 media categories measured by Monitor-Plus, including Spot TV in all 210 US markets, and the Internet, and tracks trends over the past 6 years. The database includes over 500,000 brands in more than 2,000 product categories.
According to Jeff King, MD of Nielsen Monitor-Plus, simplifying the analysis of media schedules will satisfy 'an important industry need among agencies and advertisers'. Converts already include Roger Baron, SVP/Director of Media Research of FCB Chicago, who says 'Quick*Views is a great analytical tool that anyone can learn to use in 10 minutes, from entry-level analysts to media executives. That's about the highest praise I can think of'.
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